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A Chat with Matcha Ninja + Matcha Giveaway!

A Chat with Matcha Ninja + Matcha Giveaway!

Ok but seriously if the words “matcha giveaway” don’t spark excitement and passion inside of you, then we are not friends.

I’m not joking, we’re not.

*Ahem.* Now that I may have offended half of you, let’s get to it.

Since I have friends in high places, I was lucky enough to be introduced to the matcha king himself – Steve of Matcha Ninja. Steve is the most NON-typical person you would think of when it comes to the founder of a matcha company. For starters, he’s not Asian. Like, at all. 

Secondly, he’s completely Irish. Which was a massive surprise to me, because I thought Irish people only cared about Guinness beer.

ALRIGHTTT, I’ll stop with the stereotypes. But I had to get them out.

I met with Steve last week and drilled him with questions. I wanted to know EVERYTHING there was about starting a company from scratch, where he learnt about tea, and what was it about his matcha, that stood out from the rest.

matchalatte2    matchalatte1

Beverley: So tell me about how you started Matcha Ninja, and what it took for you to get to where you are now.

MN: Well I moved to Canada about 6 years ago from Ireland. When I first arrived I worked in a corporate job in finance, for three years. I got my masters in business, and studied with Irelands biggest Tea and Coffee company. I knew that that was the industry I wanted to be in. I fell in love with matcha through exploring the tea industry, and as someone who was big into fitness, I was really interested in it’s incredible health benefits.

I knew the product could be improved and so I left my job and put all my money into creating Matcha Ninja.The first couple years were the most difficult – I was knocking on the doors of companies, asking them if they would stock my product. I would get rejected over and over, but I kept going. It was tough making ends meet, and for a while I had to couch surf just to stay above water.

Beverley: That’s amazing – I’ve never met someone who studied tea before, or was so passionate about it. How did you know that Matcha Ninja, and matcha in general, was going to be such a popular success?

MN: There were a couple of reasons – first off, the amazing health benefits that it offers. 1 cup of matcha, is the equivalent to 10 cups of green tea. I started to replace the coffee I was drinking with matcha and quickly noticed the difference in how I felt.

Secondly, the tea industry was just starting to take off – Teavana, Davids Tea – more and more people were loving these specialty tea options. The combination of both of these booming industries made me realize that I had to get in now to really take advantage of this movement.

matchaballs    matchabowl

Beverley: I think the most successful companies come from being able to notice these trends before they really take off. So what makes your matcha stand out compared to all the other companies?

MN: One of the things that I don’t think many people realize, is that a lot of the matcha that coffee shops sell is not very good quality. The matcha you get at Starbucks or Second Cup is 50% sugar! Even if you buy a drink with no sweetener added, there is still sugar in the powder.

My matcha is organic, ceremonial grade matcha. It is not bitter like most matcha you’ve tasted, which means you don’t need to add sugar to be able to enjoy the drink.

The second major selling point is the accessibility and time efficiency of the drink. Rather than having to use a whisk and bowl, you can just add the powder to any warm and cold beverage, and shake it. The matcha is water soluble, so you don’t have to worry about clumping.

insta pic

Beverley: I think those are all qualities that are so key, especially in this day and age. Okay – last question. When do you personally drink matcha throughout the day?

MN: The first drink I have is in the morning for a metabolic boost. I mix some with lemon water (lemon aids in the absorption of matcha in the system), and drink it while i’m at the gym.

The second time i’ll have it is after the gym in a smoothie. I’ll mix it with milk substitute, bananas, blueberries, and blend it up.

The final time i’ll have it is in the afternoon for a ‘pick me up.’ I’ve completely replaced coffee with matcha and it gives me the perfect amount of energy without getting that jittery caffeine buzz.

Beverley: Amazing!! Thank you so much for chatting with me today. You’ve inspired me to quit my corporate job and blog full time (haha… maybe one day)

To learn more about Matcha Ninja and to check out his product, head to his website here!

Insta Matcha Latte

Enter below to win a 70 serving pouch of organic, ceremonial grade matcha!

a Rafflecopter giveaway


  1. Ah LOVE matcha. Such a fun interview Beverley! And seriously inspiring. Hard work and hustle, that’s what’s up (insert preach hands emoji). I love adding matcha to smoothies, but I think I like a good homemade, spiced matcha latte best 🙂

    • beverleyc

      13 May

      Thanks Ashley! i know you love matcha haha, i knew you’d be one of the first ones to enter 😉 and i LOVE your spiced matcha latte. i have it all the time in the winter

  2. This is such a fun post! Love learning more about amazing people behind awesome brands! I looooove matcha especially when it’s all perfectly frothy and delicious. Also SO good in banana ice cream!

    • beverleyc

      13 May

      I know, i think that’s what i loved the best about the interview. getting to know someone who started it from the very ground up. very inspiring!

  3. Such a cool interview! My favorite way to enjoy matcha is in a matcha latte… YUM

    • beverleyc

      13 May

      Oh most definitely!! so yummy

  4. Love the interview girl! Super inspiring and I mean c’mon, who doesn’t LOVE matcha! Haha I love the part where you thought Irish people only love Guinness beer 🙂 Thanks for sharing this awesome story and I can’t wait to pick up a pouch of this stuff! YUM!

    • beverleyc

      13 May

      Agreed! if you don’t love matcha, you’re insane. end of story.
      hahah and they do!! except for Steve himself

  5. You pictures are beautiful and the interview so interesting to read. I love iced matcha, now that summer’s coming, it’s my go to 🙂

    • beverleyc

      13 May

      thank you! glad you enjoyed the interview.

  6. Karlie Kashat

    12 May

    I love it in smoothies!!

    • beverleyc

      13 May

      yes! one of my favorite ways as well

  7. Jolynn

    12 May

    i love matcha! Very inspiring story of following your passion and putting in hard work!

  8. Jolynn

    12 May

    Oh! And my favorite way to enjoy matcha is as a latte 😋

    • beverleyc

      13 May

      Mmm oh yes!! so good

  9. Katie

    13 May

    After reading this I absolutely had to order some! I love making matcha smoothie bowls, and since I recently had to quit coffee, I think this will be a great addition to my morning routine!

    I’ve been following your blog for quite a while now and I love it, thanks for the inspiration!

    • beverleyc

      13 May

      That’s awesome Katie!! I KNOW you’ll love it. And thanks for following – I get so happy when a reader comments 🙂 Have a great weekend!

  10. I’ve always been too scared to try matcha because I heard it’s really bitter. I figure if I need to add a bunch of sugar to make it taste good, I should drink something else. Matcha ninja sounds lovely, and I really enjoyed learning more about the person behind the brand!

    • beverleyc

      16 May

      It seriosuly does NOT need sugar. but i know exactly what you mean! and yes it was fun getting to know him 🙂

  11. I’ve never had matcha, so I don’t know what my favorite way to enjoy it is yet 😉

    • beverleyc

      16 May

      Marina! We gots to change that

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