HOLY CRAP this blog is 3 years old today. Well, approximately around today. And if this blog were a dog, she’d be heading to Vegas right now to celebrate her 21st birthday. Saucy little dog blog.
This past year Born to Sweat took a life and career of it’s own. I had to cut down on the number of posts I was publishing, but still managed to build my traffic and branch out into other topics than just workouts and recipes. I wanted to use this post to summarize this past year (and the last 3), with The Good and The Bad and a really DOPE Saje Giveaway.
1. Found My Voice on Instagram
Now THAT’S a weird sentence! What does that even mean?? As many of you probably already know, i’m a pretty weird person. I’m most comfortable when i’m sweating, I have a super manly loud laugh, extreme sarcasm is my second language, and I make jokes that most people just do.not.get.
HOWEVER, this year on Instagram, I found the courage to portray this side of my personality through my stories and posts, and I was shocked at the positive reception. Being able to talk and make jokes the way I do with friends is incredibly liberating. The messages and feedback I get from people for ‘keeping it real’ and making them laugh is one of the best things I could have asked for this year.
2. Most Popular Post
The post that received the most feedback by FAR was Your Job Doesn’t Have to be Your Passion (And that’s OK). The number of messages and comments you guys sent me was truly outstanding and heartwarming. That article stemmed from frustration of constantly being told that what we’re doing is not enough to be truly happy, and I say shame on us for agreeing with that.
As it turns out, many of you guys feel the exact same as I do. Some of you told me that reading that article helped you make a decision that you had been at crossroads at for a long time. It made you feel confident, satisfied, and grateful for what you have right now. Most of all, it helped you realize that you are not alone in this struggle for passion.
3. I Turned my Blog into a Business
For some reason this reminds me of a song lyric? … I feel like it was a rap song. Anyone?
Anyway, officially registered Born to Sweat as a small business in Ontario!! It actually was a WHOLE lot less thrilling than I made it sound, and I literally did it in 20 minutes when I should have been working. HAHA. But it’s just the beginning! I next plan to open up a small business bank account, so I’ll be able to keep my finances separate for when it comes to tax season *shudder* and stay organized.
I believe that taking these small steps will better help me to become more focused, dedicated and committed to taking Born to Sweat to the next level (whatever and where-ever that may be)
4. Coming Out With New Content
Born to Sweat is and always will be a health and fitness blog. I love, LOVE sharing workouts with you guys and am obsessed with taking photos of the recipes I make (and Pinterest images!)
Even so, I found that the articles I wrote that were more ‘real talk’ about ‘real things’ were some of the most popular! And now that Adam and I have bought a home, I’ve also got a few requests for posts surrounding that topic.
Here were some of your favorite non-fitness posts from the year:
1. Feeling Taken Advantage Of
I should begin this with saying that I rarely ever turn down people when they ask for help. I feel like my knowledge on something (usually fitness related) can be easily and painlessly passed down if someone has the courage to ask for it. If you want to start a blog, need help with your squat, or learn to save money and prep food – I’ve ALWAYS been your girl.
Unfortunately this year that feeling of generosity has quickly started to fade, leaving me angry and frustrated. As i’ve found more success through modelling, increased my Instagram following, and started to meet more successful and inspiring people, there have been many people that try to latch on. Wanting to take the easy way out. Looking for a quick win.
“Looking for advice” has become synonymous with “how do I get to where you are, in a quarter of the time and effort?”
I hate how bitter it makes me sound, but I also cannot stand when people don’t put in work. In the end, I’m aware that it’s a small price to pay for all the fulfillment this blog has given me over the years, and will slowly *get over myself*
2. Blog Numbers Staying Constant
Something I hoped to achieve this year was that extremely satisfying and visually appealing increase in my Google analytics stats. As I got a better understanding of Pinterest, learned how to use a camera properly, and came out with new content, I expected my stats to fly through the roof.
My visitors and page views definitely increased, but it was not consistent. I found that every time I published a post or shared something on Instagram, my visitors would take a massive jump. But on days where there was no content to share, it would drop quickly. This stemmed from cutting down my posting schedule from three to two (even once) a week, and finding less and less time to comment and chat with other bloggers.
I’ve never liked measuring my success with things such as ‘stats,’ because I have found success is so many different avenues. I also have found that blogging is slowly becoming a thing of the past, in a world where video content is so immediately gratifying for viewers.
As you can see, the good outweigh the bad 10 times over, and if anything just helps me to become more adaptable, thick skinned, and appreciative of what I have. With that being said, I have partnered with my FAVORITE brand Saje, to celebrate these incredible last three years.
One lucky winner will receive a massive basket of Saje goodies to support your sweat sessions and act as the perfect partner in crime for ANY wellness junkie! Contest is open to residents of the US & Canada, and runs until Wednesday, January 11 at 10 am EST.